Who Is The Owner Of Cha Cha Matcha? Unveiling The Masterminds Behind The Matcha Empire

Matthew Morton and Conrad Sandelman, the masterminds behind Cha Cha Matcha, met while studying business management and hospitality at New York University. After graduating in 2015, they embarked on a global adventure, eventually finding themselves in Uji, Japan.

This journey was more than just a vacation; it was a transformative experience. Uji is renowned for its exceptional green tea, and it’s here that Morton and Sandelman were captivated by the artistry and cultural significance of matcha. The experience ignited a passion in them, leading them to dream of bringing the authentic taste and ritual of Japanese matcha to the bustling streets of New York City.

Upon their return, they tirelessly pursued their vision, investing in meticulous research, sourcing the finest ingredients, and crafting a unique matcha experience. This dedication paid off when they opened their first Cha Cha Matcha location in 2016, quickly becoming a popular destination for matcha lovers in the city. Their success wasn’t limited to a single location, however. They expanded their reach, opening additional shops across New York City and even venturing beyond, establishing a presence in Los Angeles.

The duo’s commitment to quality and their passion for matcha have made Cha Cha Matcha a recognized name in the beverage industry. They have also become influential figures in the world of matcha, helping to introduce its unique taste and traditions to a wider audience.