What Happened With Cha Cha Matcha? The Rise And Fall Of A Beloved Brand

Cha Cha Matcha faced some challenges in 2020. Some former employees alleged that co-owners Conrad Sandelman and Matthew Morton screened their appearances during job interviews. There were also claims that employees were not paid for their final two weeks of work following the start of the coronavirus pandemic. These claims were made in numerous Instagram comments and interviews with Eater.

However, it’s important to note that these were just allegations. Cha Cha Matcha, as a company, never officially confirmed or denied these accusations. The company’s leadership did not publicly comment on these allegations, so it’s difficult to assess the situation definitively. In any case, the allegations raised concerns about the company’s workplace practices and led to public scrutiny of the brand.

It’s worth mentioning that, despite the accusations, Cha Cha Matcha remains a popular destination for matcha lovers. The company continues to operate and has not publicly addressed the claims of mistreatment. Ultimately, it’s up to each individual to decide how they feel about the brand and its practices based on the available information.