Does Billabong Own Nixon? The Truth About The Brands

Let’s dive into the ownership structure of Nixon, the popular watch and accessories brand.

Billabong and Trilantic Capital Partners (TCP) are currently joint owners of Nixon. They each hold a 48.5% stake in the brand. The remaining 3% is owned by Nixon’s management team, including Chad Laats and Andy DiNenna, who continue to play a vital role in the brand’s operations.

This partnership came about after Nixon faced some financial challenges in the 2010s. Billabong, known for its surfwear and lifestyle products, saw an opportunity to expand its reach into the watch and accessories market. They joined forces with TCP, a private equity firm, to invest in Nixon and help the brand regain its footing.

This collaboration allows Nixon to leverage the resources and expertise of both Billabong and TCP. Billabong contributes its strong brand recognition in the action sports and lifestyle market, while TCP brings its financial and operational expertise to the table. This strategic alliance has helped Nixon strengthen its brand, expand its product offerings, and enhance its global distribution.

In essence, while Billabong and TCP hold the majority ownership of Nixon, it’s important to acknowledge that the brand’s management team remains actively involved in its daily operations and strategic direction. This shared ownership structure allows for a strong and collaborative partnership that benefits both Nixon and its investors.